Radha Radhakrishnan speaks to Amith Prabhu, Co-Creator, PRAXIS on his professional journey and the key changes and challenges he has witnessed in the PR industry.
Amith Prabhu has redefined the way professionals in the communications industry used to communicate with each other. Thanks to his ideas and commitment to the cause, the industry has a structured mechanism to celebrate its existence. His brainchild PRAXIS has grown from strength to strength over the years. He reveals that for events like PRAXIS, it is now more important to get speakers beyond the world of corporate communication and public relations as the focus shifts from media attention to larger issue of reputation management.
We’ll have to find newer ways to do something smarter in the future.Amith Prabhu