Anindita Sinha, Head of Corporate Communications at L&T Metro Rail (Hyderabad) Ltd. shares her experience as a communications expert when the lockdown was announced and innovative strategies to help commuters as metro rails begin operations all over again. It was an unprecedented situation that produced plenty of opportunities to use new methods of communication so that right message reaches the stakeholders across the spectrum.
This episode also features Ashwani Singla, Founding Managing Partner, Astrum – Reputation Advisory, to talk to us on new advertising code in conversation with Radha Radhakrishnan. Ashwani stressed upon the need to do necessary checks and balances by the celebrities before they take up any endorsement project. He also maintains that it may not be possible for celebrities to figure out how a product will perform over a period of time but due diligence should be done irrespective of this fact.