During the pandemic, public relations agency worldwide have seen the best and the worst. Reorganizing and focusing on futuristic areas such as public policy and ESG have already kicked in among some agencies.

In this episode of Mrigashira, Arun Sudhaman, CEO/Editor-in-Chief at PRovoke Media, discusses the agency world, major shake-ups and what to expect next.

We have seen best performing agencies are the ones who pay most attention to their culture.

SKIP TO: 00:15 Skip the Mrigashira intro.

SKIP TO: 00:40 Skip the guest intro.