In a post-pandemic world, social media has emerged as a powerful tool to tell a story even for organizations which have traditionally not been very enthusiastic about it. In this episode of Mrigashira, we have with us Bhaskar Majumdar to share his experiences on creating an employer brand, for a B2B business.
There are some companies we look at, admire, and wish to work with them. Those companies have a good sense of what employees are looking for, and truly know how to engage with existing talent and attract potential talent. As the lines blur even more between marketing and recruitment, an insight into company culture, career progression and colleagues, is now a must for job-seekers.
We caught up with Bhaskar Majumdar, Head – Corporate Affairs, Communication and Digital, Egis India, to know more about his experiences in creating a strong employer brand for B2B companies.
Flexibility, Authenticity, clarity, and trust are I think the three key pillars for any company to you know, to work for either internal audience or for the external audience.