Charu Raizada talks to Bhavesh Somaya, Country Manager, India, and Middle East, Hasbro on how the toy industry has adapted to the changes the pandemic has brought to physical and personal interactions. They also discuss innovation in the industry and amalgamating digital and physical play.

The toys and games industry got more than its fair share of attention when the government underlined the need to promote local toys. As we look forward this week to the virtual ‘India Toy Fair 2021’, Mrigashira decided to find out a little more about this industry. Our guest in this episode of Mrigashira is Bhavesh Somaya, he talks about how toys and games have helped Bring Home The Fun for families, parents, young adults; reviving the ‘value of indoor play’.

It’s a great time to be a part of the Indian toy industry.

SKIP TO: 00:22 Skip the Mrigashira intro.

SKIP TO: 00:57 Skip the guest intro.

SKIP TO: 11:51 Skip to the quote.

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