In this special episode, Radha Radhakrishnan invites Charu Raizada, a communication expert, for a conversation with C Leekha, Director, Corporate Communication and Brand Reputation of Indigo Airlines-Interglobe Aviation Limited on how communication was designed to help the leadership steer through this crisis to not only bounce back, but also paving the way for revival of the aviation sector.
The aviation industry not just in India, but the world over came to a standstill, as the pandemic spread its wings earlier this year. As per the Airport Authority of India, the aviation industry reported a 92% fall in revenue. Despite the odds, indigo rose up to the challenge and upped its market share from 48% to 55.5% (Source: recent DGC Airport).
It was not about flight safety, but became a question of health safety.C Leekha
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