Aseem Sood ,Chief Executive Officer at Impact Research & Measurement Pvt. Ltd, speaks to Charu Raizada in this episode of Mrigashira about importance of PR to build brands. He explains how performance marketing used to be a low hanging fruit all these years. Aseem talks about how different clients have different approach to maturity. An insightful and informative conversation on behavioral science is worth listening to.

Lot of people believe that measurement is something that is only done to see whether we have done well in the past. That’s a myth

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