Is everything fair in love, war & marketing? Charu Raizada speaks to Harish Bijoor, Brand Guru & Strategist, Founder, Harish Bijoor Consults Inc. and Subhash Kamath, Chairman ASCI and tries to decipher this marketing mantra in light of the recent soap war between Sebamed and HUL.

It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of distrust that needs further effort to be improved. It’s not impossible though to build trust with your consumers. All you need is the genuine interest in what your consumers expect from you. In this episode of Mrigashira, our first guest is brand guru and strategist Harish Bijoor, Founder of Harish Bijoor Consults Inc.

If you want people to stop killing elephants, you don’t just catch the poachers, you also educate people not to buy ivory says Subhash Kamath, Chairperson Advertising standards council of India (ASCI). Our second guest on this episode was in conversation with Charu Raizada to talk about ASCI’s role and how he has been working relentlessly with his team, since coming in office, earlier last year to bring about new guidelines.

It reinvigorated the world of marketing once again.

Harish Bijoor

ASCI processes are becoming much faster, more responsive, more interactive.

Subhash Kamath

SKIP TO: 00:21 Skip the Mrigashira intro.

SKIP TO: 00:53 Skip the guest intro.