In this podcast, Brand & Marketing expert Harish Bijoor analyses the recent Layer’r Shot advertising controversy. He says there are two markets in India. One is reputation centric, and the other believes any publicity is good publicity. Any noise is good noise. For brands, it all starts with awareness. Awareness is the mother, and everything else is a subset of it. Listen to the podcast to know more.

Comments (2)
  1. I have been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more frequently. How frequently you update your site?

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