A video of a pandemic-hit elderly couple unable to sell their home-made food went viral overnight changing their fortune for good overnight. Radha Radhakrishnan speaks to the Karthik Srinivasan, a noted communication strategy consultant on the power of positive communication.

Karthik Srinivasan, communication strategy consultant, social media expert and award-winning blogger shares his views on social media has helped struggling road side food vendors during pandemic. He says that this is something that transcended from being only remaining with an online platform or a few online platforms to offline action. There was offline action. So, people took action consciously offline, which means they have to leave their house, they have to take their device with them, wear a mask, go out on the road and do something about it, instead of just sitting at home and saying I like I play type a comment or ha or whatever it is, it is very easy to do, clicking on things and saying a few very easy to do a dime a dozen all over the place. But to get them out and do something is a big deal.

Positivity spreading like wildfire is good for everybody.

Karthik Srinivasan

SKIP TO: 00:17 Skip the Mrigashira intro.

SKIP TO: 01:08 Skip the guest intro.

SKIP TO: 09:24 Skip to the quote.

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