COVID19 has thrown up many challenges for communications professionals across the world. Reshma Nandy, General Manager, Corporate Communications, Metro Cash & Carry India shares with Charu Raizada her learning during the crisis and how it helped her evolve as a better communication professional.
Metro Cash & Carry India has championed the cause of kirana modernization and digitalization in India. There efforts have led to a spike in Kirana sales by up to 50 per cent. In this episode of Mrigashira, Charu Raizada was in conversation with to know more about how Metro Cash & Carry India has been an enabler in making the ‘Kiranas’ self-reliant and what it takes to communicate for a B2B retail brand.
Communication needs to be much sharper, much more real time to our stakeholders.Reshma Nandy