Sam Tatam, Global Principal of Behavioral Science, Ogilvy Consulting, speaks to Charu Raizada in this episode of Mrigashira about importance of behavioral science. He explains how exploring the field of biomimicry has helped in systematically solve human problems. Sam talks about how difficult it is for us to curve our behavior. An insightful and informative conversation on behavioral science is worth listening to.
I explore the field of biomimicry that borrows from evolved or adapted solutions in biology and applies them systematically to solve human problemsSam Tatam