Did the Alcobev industry suffer more during the pandemic induced lockdown because of its image? The industry has more stringent social distancing norms when compared to other industries so shouldn’t it be treated differently? In this episode of Mrigashira, Charu Raizada was in conversation with Samar Singh Sheikhawat, Independent business consultant, start-up advisor and professional public speaker, known for his approach which strengthens consumer preferences; now an independent business consultant and Start-up advisor.

Emkay Global Financial Services report indicates improving recovery for Alcohol companies –  growth in premium spirits and faster recovery in beer since trade reopened post-pandemic. This certainly is good news for the industry as the economic shock of the pandemic on the alcobev industry was tremendous. While sales are looking up, catering for events and large gatherings is unlikely to look up for a while.

The government needed to take a far more pragmatic view during the lockdown, they should have allowed alcobev outlets to function.

Samar Singh Sheikhwat

SKIP TO: 00:29 Skip the Mrigashira intro.

SKIP TO: 01:15 Skip the guest intro.

SKIP TO: 06:47 Skip to the quote.

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