How can an effective communication strategy boost the prospects of sustainable farming in India and why is it so important to communicate the idea of sustainable farming? In this episode of Mrigashira Anisha Nayar Dhawan talks to Vinayak Raman Sharma, President and Business Head, Seedworks International Private Limited, about the power and technique of sustainable farming and how it can impact agri scenario in India.

The location of conversation when you are designing a program is very, very important

Vinayak Raman Sharma

It’s very important to understand about farming. One part is farming sustainability and then comes the effective communication strategy part. When we say farming, it does not only mean the crops or cultivation of crops. Even when you talk about crops, there are multiple crops. Cereal, oil seeds, pulses, vegetables – All of these are crops. Farming also includes the dairy which includes cattle and other animals. There is a horticulture also. There is fishery.

So, talking about sustainability in farming, say, in agricultural crops. There are variety of factors like the Integrated Pest Management, Soil Management, Crop Management. On other hand, Water Management, Disease, Pest Management and Waste Management and so on. There are many factors. So, first of all, there is a need, when we say effective communication strategy, to have an understanding of the farm. What the farming issues are. What their concerns are and then also within those, the areas of attention. There is a need to focus on these while planning for an effective communication strategy.

SeedWorks International Private Ltd (SWIPL) is a Plant science company. It is in Research, Production and Marketing Hybrid seeds of Rice, Cotton, Millet, Mustard and Vegetables. The Mission is to provide superior seed solutions by harnessing technology and innovation. To create value for all stakeholders in a sustainable manner. SeedWorks International Private Ltd. has been identified among India’s 50 Great Mid-size Workplaces 2021 by the Great Place to Work®️ Institute. In addition, we are ranked 19th in the largest workplace culture study in the country.


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