Kristina Radova, Senior Behavioral Consultant, MINDWORX Behavioral talks about the importance of identifying potential behavioral barriers for brands to succeed, in an engaging conversation with Charu Raizada.

The effectiveness of everyday communications can be improved by adopting a behavioral science approach. This is possible as behavioral science embraces the cognitive biases and nuances of human behavior.
Kristina Radova – Senior Behavioral Consultant at MINDWORX Behavioral Consulting helps us understand why it is important for brands to identify potential behavioral barriers, for success. She shares her love story with psychology, the surprising results of using behavioral principles, and some hands-on tips.

In order to change people’s mind, first we need to remove the handbrake.

SKIP TO: 00:18 Skip the Mrigashira intro.

SKIP TO: 01:09 Skip the guest intro.

SKIP TO: 08:37 Skip to the quote.

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