Podcasts are growing in popularity, and due to the COVID-19 pandemic, they received more attention and remained in the spotlight. According to the latest version of the annual “Infinite Dial” survey, 41% of Americans aged above 12 had listened to a podcast during the past month. According to an article published by Forbes, 125 million people are expected to listen to one each month by 2022.
Podcasts allow listeners to educate themselves without needing to spend lots of money. It can also help listeners learn more about topics that interest them.
Why podcasts getting more popular?
Here are the reasons:
1. Easy to access:
If you have a smartphone, tablet, or PC you can access a podcast easily. Your phone and tablet most likely have a built-in podcast app. Most podcasts are available for Free in an app or browser.
2. Multitask friendly:
They’re a great choice for so many situations—driving, cleaning, cooking, and working. A recent study showed that while 49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising.
3. Provide an instant community:
Podcasters built communities to engage and increase listenership. But this does more than simple and help engage sponsors, it attracts listeners who are looking for a community.
The communities that surround podcasts are one of the assets that make it unique and apart from other entertainment-based mediums. The communities are closer to those that you might experience with a blog than a film or television show—private spaces to interact with hosts, a look into the behind-the-scenes world, and lots of interaction with other members of the community.
4. Listen what you want:
Whatever you want to listen in podcast can be found in few clicks. People want to be delivered content on topics they want. The popularity of podcasts can, at least in part, be attributed to the fact that it’s the listener’s choice. You can choose exactly what you want.
So, People are spending more time at home and the television/laptop screen becoming less of a treat and more of a distraction, the popularity of podcasts is increasing. Listeners are looking for more connections and options.