Lakshmipaty Bhat, Marketing Communication Professional, Ex Advertising, SVP-Global Marketing & Communication- Robosoft, speaks to Radha Radhakrishnan in this episode of Mrigashira about B2B communication. He explains how B2B communication is having lot of white noise. Lakshmipaty Bhat talks about how business reputation builds up with corporate advertising. He adds how the communication industry communicate well enough to bring great change. An insightful and informative conversation on the marketing is worth listening to.