Startups and small businesses need a higher level of digital marketing strategy to generate and increase their communication with potential customers. The owners now have a big range of digital marketing methods at their fingertips. Those methods can be used to suit their objectives, budget, or industry. Digital marketing has completely transformed how startups connect and engage with their customers. With more consumers searching and buying online than ever before, digital marketing has become crucial for all startups and MSMEs. It allows them to effectively put their brand in front of their target audience. Simply, at the right time and at the right place in a cost-effective and measurable manner.

How could start-ups / MSMEs take maximum advantage of digital marketing – what works and what doesn’t? What do we need to simplify our storytelling in the digital space that really makes an impact? Does Jargon overwhelm us or do we stay focused on tangible outcomes? To answer these, Madhura Moulik, Co-founder and Director of Skilfinity discusses in this episode with Charu Raizada.

In any start-up, good communication – both internally and externally, is the most vital element for success. Companies that focus on communicating well, typically find that their work proceeds more efficiently and with less stress and friction.
Madhura Moulik, Co-Founder and Director, Skilfinity, enables start-ups and SMEs of any size or industry to drive sustainable change and impact through digital transformation.

Marketing is a long game, and some of the digital outreach that contributes towards keeping you in the long game are organic in nature.

SKIP TO: 00:18 Skip the Mrigashira intro.

SKIP TO: 00:49 Skip the guest intro.

SKIP TO: 10:59 Skip to the quote.

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