Podcast market across the world is booming and India is no exception. Indians have surely rediscovered their love for storytelling and long-form content but in an audio form. A KPMG report says that India is the third-largest podcast-listening market globally and is expected to be valued at INR 17.62 Cr by 2023, growing at a CAGR of 34.5%.
In this episode of Mrigashira, we step into the world of podcasting and understand this digital medium better with Prarthana Sibal, a world-class podcast producer and manager. Prarthana is the Head of Client Services at Pikkal & Co, Asia’s Award-Winning B2B Podcast Agency.
From storytelling to interviews, there are podcasts for everything. If used correctly, podcasting can give your business or your client’s business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks. With a good 23 % increase in podcast consumption in India in 2020, Prarthana Sibal shares insights with us on how to use podcasts as a Communication channel.
Podcast is great for an effective way to actually raise awareness of issues that matter to an organization and to the right audiences.